Articles
Articles
Notes on scrollytelling, deep-tech storytelling and conversion design for complex products.
June 5, 20263 min read
The MVP landing page in 2026: what actually converts
Forget the 20-section template. An MVP landing page has one job today — and a few uncomfortable rules that decide between sign-up and bounce.
MVPLanding PageConversionStartup
Read moreMay 28, 20263 min read
Selling deep tech: from "Engineerish" to "Moneysh"
Deep tech rarely fails on the technology — it fails on the translation. Here's how to turn a brilliant architecture into a story investors and customers actually buy.
Deep TechStorytellingPositioningB2B
Read moreMay 20, 20263 min read
Scrollytelling for B2B SaaS — the practical guide
Why classic feature lists make complex software unsellable — and how scrollytelling turns explanation-heavy products into a story that converts.
ScrollytellingB2B SaaSConversionWeb Design
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